Campaign Parameters

What characters can be used for campaign parameters?


It is strongly recommended to use the following characters.

  • Uppercase and lowercase letters
  • Numbers
  • _ and -

For custom channels, it is strongly recommended to use the following characters.

  • Lowercase letters
  • Numbers
  • _



Are there length limitations for campaign parameters?


Yes, 256 characters per campaign parameter.



The campaign parameter is different from what I created.

  • Any / in channel names are replaced by _ (e.g. My/ChannelMy_Channel)
  • Any # in the campaign parameter values are replaced by _. (e.g. ad_group=#MyGroupad_group=_MyGroup)



Why do I see a $$default$$ channel in my reports?


Airbridge tracking links follows a https://abr.ge/@{app_name}/{channel}?{campaign_parameter} format. If channel is empty when the tracking link is clicked, $$default$$ is shown as its value.

e.g. Campaign parameter data collected when clicking on https://abr.ge/@airbridge_demo?campaign=abc.

  • channel: $$default$$
  • campaign: abc



Is it possible to not use a tracking link and use UTM paramters for attribution?


Yes, it is possible for both web and app events. Please see below for details.

Event Source

UTM Attribution Setup

UTM Attribution Example

Web

Turn on the UTM parsing feature

URL
https://example.com?utm_source=google&utm_campaign=my_campaign

Attribution
Attributed Channel: google
Attributed Campaign: my_campaign

App

Contact your Airbridge CSM to turn on the UTM Attribution settings. (Will be provided through the Airbridge dashboard in the future)

URL
example://detail/123?utm_source=google&utm_campaign=my_campaign

Attribution
Attributed Channel: google
Attributed Campaign: my_campaign