Channel and Campaign Parameters

Airbridge classifies touchpoints through channel and campaign parameters.

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Parameters used to classify Touchpoints



Channel Types

Airbridge classifies channels into four main types.

Channel Type

Description

Channel Examples

Integrated Channel

Channels that are integrated with Airbridge. The tracking link dynamically receives campaign parameters (e.g. Campaign ID, searched keyword) and postbacks are sent if the channel is utilized.

Please refer to this sheet for our list of integrated channels.

facebook.business
google.adwords
naver.searchad
moloco

Custom Channel

A customized channel created and operated by a marketer

facebook
email

Owned Channel

A channel that the advertiser owns (e.g. Advertiser's website with the web SDK installed). Less contribution will be credited than integrated and custom channels.

airbridge.websdk

Unattributed

No definitive inflow path

unattributed



Campaign Parameters

Name

Parameter

Description

Campaign

campaign

Campaign value configured by the marketer or media

Campaign ID

campaign_id

Campaign ID configured by the marketer or media

Ad Group

ad_group

Ad group configured by the marketer or media

Ad Group ID

ad_group_id

Ad group ID configured by the marketer or media

Ad Creative

ad_creative

Ad creative configured by the marketer or media

Ad Creative ID

ad_creative_id

Ad creative ID configured by the marketer or media

Content

content

Contents configured by the marketer or media

Term

term

Keyword configured by the marketer or media

Term ID

term_id

Keyword ID configured by the marketer or media

Sub Publisher

medium (sub_id)

Submedia configured by the marketer or media

SubSub Publisher 1

sub_id_1

Sub sub publisher 1 configured by the marketer or media

SubSub Publisher 2

sub_id_2

Sub sub publisher 2 configured by the marketer or media

SubSub Publisher 3

sub_id_3

Sub sub publisher 3 configured by the marketer or media

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Campaign Parameter Limitations

  • The following characters are permitted: lowercase, uppercase, _, -, numbers
  • Maximum length: 256 characters