Is First Event per Device/User ID

Airbridge identifies first events (e.g. first installation, first purchase) using the below logic. Two types of IDs are used.



Is First Event per Device ID

Device ID is provided and used for mobile app events only.

Device ID

Event Category

Event Time

Is First Event per Device ID

deviceID1

Install (App)

2020-06-24 17:00:00

true

deviceID1

Install (App)

2020-06-25 18:00:00

false



Is First Event per User ID

User ID is provided and used for both web and app events. The event category of the first event is applied to the Web + App platform.

User ID

Event Category

Event Time

Is First Event per User ID

userID1

Order Complete (App)

2020-06-22 21:36:00

true

userID1

Order Complete (Web)

2020-06-23 09:00:00

false



Additional Notes

  • If "Is First Event Per Device" is null: Device ID is empty or not the right format.
  • If "Is First Event Per User" is null: User ID is empty or not the right format.