There are a few advantages using pre-defined event categories when you send events with the SDK or API. The pre-defined "Event Categories" are called Standard Event Catergories, and events using these categories are called Standard Events. Events using any other event categories are called Custom Events.
It is convention for "Standard Event Categories" to start with
Standard Event Category
Viewed home screen
Viewed product list
Viewed search results
Viewed product details
Add To Cart
Added to cart
Completed order has been cancelled
Semantic Attributes for Standard Event Category
There are "Semantic Attributes" recommended for each "Standard Event Category". Please refer to Airbridge Standard Events when sending events.
Below are the advantages when using "Standard Event Categories".
- Metrics for each event category is provided in "Actuals Report" (e.g. metrics -> Add to Cart, Order complete)
- Values from each event are calculated (e.g. Revenue)
- Data for new features and report releases are based on "Standard Events". "Custom Events" may not be supported and will take some time if it eventually does. (e.g. "Revenue" for "Active Users" only reflects the "standard order complete" event, purchase events in "Touchpoint Analysis" only reflects the "standard order complete" event)
- Event categories are automatically mapped when sending postbacks to media or third party solutions.
Standard Events that are collected automatically by the SDK
Events such as "Install (App)" and "Open (App)" are automatically collected events by the SDK. Please refer to Event Category for more automatically collected events.
Updated 5 months ago