Standard and Custom Events

There are a few advantages using pre-defined event categories when you send events with the SDK or API. The pre-defined "Event Categories" are called Standard Event Catergories, and events using these categories are called Standard Events. Events using any other event categories are called Custom Events.



Standard Event Category

It is convention for "Standard Event Categories" to start with airbridge..

Standard Event Category

Display Name

Description

airbridge.ecommerce.home.viewed

Home Screen

Viewed home screen

airbridge.ecommerce.productList.viewed

Product Catalog

Viewed product list

airbridge.ecommerce.searchResults.viewed

Search Results

Viewed search results

airbridge.ecommerce.product.viewed

Product View

Viewed product details

airbridge.ecommerce.product.addedToCart

Add To Cart

Added to cart

airbridge.ecommerce.order.completed

Order Complete

Order complete

airbridge.ecommerce.order.canceled

Order Cancel

Completed order has been cancelled

airbridge.user.signup

Sign-up

User sign-up

airbridge.user.signin

Sign-in

User login

airbridge.user.signout

Sign-out

User logout

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Semantic Attributes for Standard Event Category

There are "Semantic Attributes" recommended for each "Standard Event Category". Please refer to Airbridge Standard Events when sending events.



Advantages for using Standard Events

Below are the advantages when using "Standard Event Categories".

  1. Metrics for each event category is provided in "Actuals Report" (e.g. metrics -> Add to Cart, Order complete)
  2. Values from each event are calculated (e.g. Revenue)
  3. Data for new features and report releases are based on "Standard Events". "Custom Events" may not be supported and will take some time if it eventually does. (e.g. "Revenue" for "Active Users" only reflects the "standard order complete" event, purchase events in "Touchpoint Analysis" only reflects the "standard order complete" event)
  4. Event categories are automatically mapped when sending postbacks to media or third party solutions.

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Standard Events that are collected automatically by the SDK

Events such as "Install (App)" and "Open (App)" are automatically collected events by the SDK. Please refer to Event Category for more automatically collected events.