Standard and Custom Events
There are a few advantages using pre-defined event categories when you send events with the SDK or API. The pre-defined "Event Categories" are called Standard Event Categories, and events using these categories are called Standard Events. Events using any other event categories are called Custom Events.
Standard Event Category
It is convention for "Standard Event Categories" to start with
|Standard Event Category||Display Name||Description|
|Home Screen||Viewed home screen|
|Product Catalog||Viewed product list|
|Search Results||Viewed search results|
|Product View||Viewed product details|
|Add To Cart||Added to cart|
|Order Complete||Order complete|
|Order Cancel||Completed order has been cancelled|
|Ad Impression||Ad exposed|
|Schedule||Schedule an event|
|Unlock Achievement||Unlock achievement|
|Ad Click||Ad clicked|
|Add to Wishlist||Add to wishlist|
|Complete Tutorial||Tutorial complete|
|Achieve Level||Level achieved|
|Add Payment Info||Add payment info|
|Initiate Checkout||Initiate checkout|
|Spend Credits||Spend credits|
|Start Trial||Start trial|
|Rate||Rate (as in score)|
Semantic Attributes for Standard Event Category
There are "Semantic Attributes" recommended for each "Standard Event Category". Please refer to Airbridge Semantic Attributes when sending events.
Advantages for using Standard Events
Below are the advantages when using "Standard Event Categories".
- Metrics for each event category is provided in "Actuals Report" (e.g. metrics -> Add to Cart, Order complete)
- Values from each event are calculated (e.g. Revenue)
- Data for new features and report releases are based on "Standard Events". "Custom Events" may not be supported and will take some time if it eventually does. (e.g. "Revenue" for "Active Users" only reflects the standard "Order Complete" event, purchase events in "Touchpoint Analysis" only reflects the standard "Order Complete" event)
- Event categories are automatically mapped when sending postbacks to media or third party solutions.
Standard Events that are collected automatically by the SDK
Events such as "Install (App)" and "Open (App)" are automatically collected events by the SDK. Please refer to Event Category for more automatically collected events.
Updated about 1 month ago